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Raise Money-Smart Kids Starting at Age 3

Fun books, videos, and activities that teach financial literacy through the ABCs.

Smart money habits start young.

Preorder the Newest Release!

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Introduce your child to the next level of money smarts!

ABCs of Finance: Coloring Book for Kids (Big Kids Edition) builds on the beloved preschool version with richer images, more activities, inspiring affirmations, and interactive word games, perfect for kids ages 5–8.

From “Appreciation” to “Zero-Sum Game,” this vibrant coloring book empowers early elementary learners to explore money concepts with confidence, creativity, and curiosity. Whether they’re just learning to read or ready to talk about investing, this book helps children build a solid foundation for lifelong financial literacy.

A is for Asset

In the magical town of Financial Letteracy, Makenna and Jonah meet talking letters who teach them—and your child—about the basics of money. Through fun adventures, they’ll learn what it means to own an Asset, how to set important life Goals, and even understand Shares!
 
Perfect for curious minds aged 3-6, this book is the ideal way to introduce your little one to the world of saving, earning, and spending wisely.

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Order the Coloring Book

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A one-of-a-kind activity book that introduces the exciting principles of financial literacy through an enchanting and educational coloring book! 

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Descubre el libro para colorear

¡Un libro de actividades único en su tipo que presenta los apasionantes principios de la educación financiera a través de un libro para colorear encantador y educativo!

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Discover Fun Financial Lessons for Kids on YouTube

Join the ABCs of Finance gang as they teach money concepts through songs, stories, and adventures. Perfect for little learners and their families!

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As Seen On

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As Seen On

Ratings & Reviews

"What a wonderful book that allows children to learn these concepts from an early age. The graphics are fun and exciting and my niece and nephew are excited to get through the book!"
Yellow Star
Yellow Star
Yellow Star
Yellow Star
Yellow Star
“Graphics are high level, storyline is easy to follow. Love it!”
"I was doing the coloring book with my daughter and was learning, too! I thought to myself, 'I need to get my own copy!"
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Roxane

Reader

Khristine

Yellow Star
Yellow Star
Yellow Star
Yellow Star
Yellow Star
5/5 Rating
Yellow Star
Yellow Star
Yellow Star
Yellow Star
Yellow Star
5/5 Rating
5/5 Rating
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